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Breathe HR

TVC
Brand
Breathe HR
ProjectTVC
Date

Jan 2025

Description

This TVC campaign for Breathe HR highlights the complexities of scaling human resources administration, contrasting the friction of manual systems with cloud-based software solutions. The production utilizes live-action technique to capture a variety of professional environments, from creative studios to industrial sites. The narrative visualizes the burden of high-volume administrative tasks through digital pop-ups, which give way to streamlined, automated workflows. The project leans into a clean aesthetic, punctuated by the brand’s signature blue and white palette and integrated motion graphics to demonstrate product functionality. AdSmart from Sky provided the agency and creative direction for the campaign.

Style

Vertical, Commercial, Clean

Techniques

Motion Graphics

Industries

Enterprise & B2B Software

Color
Royal Blue
Pure White
Background

Solid Colour

Context

TVC / TV Commercial

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