Breathe HR: TVC
Brand
Date
Jan 2025
Description
Breathe HR addresses the complexities of scaling human resources administration in this TVC campaign. The film navigates the friction of manual systems through a series of rapid-fire office and industrial vignettes, juxtaposing the chaos of rising notification pop-ups against the utility of cloud-based software. The project channels a professional, high-clarity aesthetic through the integration of motion graphics and documentary-style live-action footage. Featuring blue and white brand accents throughout, the production highlights automated workflows across a diverse range of workplace settings. Creative development was led by the team at AdSmart from Sky.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Color
Royal Blue
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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