Breaking

Breaking · Brand Identity

Breaking’s brand identity project centers on a sophisticated digital design system, combining data-driven typography and motion graphics to explore the environmental science of plastic degradation. The visual execution leans into clean, structured grid layouts and minimalist aesthetics, effectively juxtaposing high-tech motion design with raw industrial imagery. Collaborating on the motion and graphic components, Maven Creative, Vincent Schwenk, and Buff Motion developed a suite of dynamic assets. These include 3D renders, pixel-based animation, and kinetic typography that shift between corporate presentation formats and artistic digital displays. The project utilizes a vibrant color palette of green, blue, and yellow to articulate complex ecological metrics within a modern brand framework.