Breaking

Jun 2024

The brand identity for Breaking utilizes an expansive range of motion design and digital presentation to explore themes of plastic degradation and environmental data. Across a series of videos and stage displays, the project integrates bold typography with 3D rendered models, including bottles and footwear soles, to communicate complex ecological metrics through clear visual hierarchies. Developed by Maven Creative, Vincent Schwenk, and Buff Motion, the work relies on clean, minimalist layouts that contrast advanced digital graphics against raw, industrial textures. The identity makes frequent use of 3D render / CGI and motion graphics to animate statistical data, shifting between vibrant green panels and precise geometric patterns. These visual sequences employ both Roobert and Neue Bit typefaces to maintain structure while highlighting corporate action verbs and environmental reporting.

Horizontal, Commercial, Clean, Graphic

Motion Graphics

Brand Film / Corporate Video