Boloria
Featured Boloria projects
This week's top Boloria projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Boloria · Boloria #1 Collection
The Boloria #1 Collection campaign serves as a visual manifesto for the brand's debut, blending sharp tailoring with a minimalist studio aesthetic. The editorial imagery, captured by director and photographer Willy Vanderperre, emphasizes structural silhouettes and deconstructed garment details. Collaborating with designer Olivier Theyskens, the project leans into a disciplined monochrome palette and high-contrast lighting. The editorial portraits feature styling by Louis Ghewy and makeup by Miranda Joyce, providing a refined technical finish that highlights fabric textures against clean, neutral backdrops. Casting for the collection included Bodine Van Galen, Elise de Poorter, Jolan De Bouw, Lauren Huyskens, Nanne Groenewegen, and Nizar Marzouki.
Project Boloria · 2026 Ad Campaign
For the Boloria 2026 ad campaign, creative director and photographer Willy Vanderperre explores the tension between structured atelier craftsmanship and the raw, untamed elements of the natural world. This expansive luxury fashion campaign pivots between two distinct visual languages: one rooted in the quiet, tactile intimacy of the design studio, and the other in the surreal, windswept isolation of coastal dunes. Throughout the series, the aesthetic leans into editorial minimalism, utilizing high-key lighting to emphasize the intricate tailoring of sharp-shouldered blazers and deconstructed silk garments. The use of 35mm film and chiaroscuro techniques adds a cinematic depth, grounding the high-fashion portraits in a sense of timeless elegance. From close-up studies of raw basting stitches and metallic shears to wide, atmospheric shots of models placed against desolate landscapes, the campaign suggests a narrative of creative process and human connection. Expertly supported by hair styling from Louis Ghewy and makeup by Miranda Joyce and Lynsey Alexander, the imagery remains consistently polished yet emotive. Boloria’s commitment to a refined, serif-based visual identity anchors these disparate settings, resulting in a cohesive, conceptual portfolio that elevates the brand as a leader in contemporary, high-end design through a sophisticated balance of light, texture, and silence.
Project Boloria · Boloria #2 Collection
Boloria captures the aesthetic of the #2 Collection through a series of high-contrast monochrome portraits. Photographed and directed by Willy Vanderperre, the campaign leans into an editorial sensibility that emphasizes geometric composition and dramatic light. The imagery features models Bodine Van Galen and Jef Verbanck, focusing on stark tonal contrasts and a textured, grainy finish. With design by Olivier Theyskens, the production utilizes hair styling by Louis Ghewy and makeup by Lynsey Alexander to define the collection's visual character.
Project Boloria · Boloria 2025 Teaser Campaign
Boloria debuts its 2025 teaser campaign through a series of stark, monochrome editorial images. The project leans into a moody aesthetic, capturing a refined focus on structural tailoring and stark contrast. Photographer Willy Vanderperre leads the visual execution, featuring designs by Olivier Theyskens. The campaign utilizes a deliberate, quiet composition, with casting by Julia Lange and talent provided by Bodine Van Galen, Elise de Poorter, and Lauren Huyskens. Beauty direction is supported by hair stylist Louis Ghewy and makeup artist Miranda Joyce.
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