Beatson Cancer Charity

Beatson Cancer Charity · Dec 2022

Beatson Cancer Charity's Dec 2022 campaign film captures the personal stories of patients and their families during the holiday season. The project features families sharing reflections and decorating a Christmas tree with personalized messages to honour their experiences with the organisation. Produced by AdSmart from Sky, the piece uses a documentary approach to document support services. The execution relies on live-action techniques, maintaining a warm and clean visual aesthetic throughout the narrative.