Beatson Cancer Charity: Dec 2022
Date
Jan 2025
Description
Beatson Cancer Charity's Dec 2022 campaign film captures the personal stories of patients and their families during the holiday season. The project features families sharing reflections and decorating a Christmas tree with personalized messages to honour their experiences with the organisation. Produced by AdSmart from Sky, the piece uses a documentary approach to document support services. The execution relies on live-action techniques, maintaining a warm and clean visual aesthetic throughout the narrative.
Style
Documentary, Horizontal, Warm, Clean
Industries
Event
Christmas
Color
Forest Green
Navy
Gold
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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