Beatson Cancer Charity
Dec 2022
ProjectDec 2022
Date
Jan 2025
Description
Beatson Cancer Charity captures personal narratives in this campaign, documenting the experiences of patients and their families. Set within a holiday-themed, warmly lit interior, the project centers on participants decorating a tree with heart-shaped ornaments that commemorate remission and those they remember. Developed by AdSmart from Sky, the documentary-style live-action film highlights the support services provided by the organization. The execution prioritizes a clean, intimate aesthetic that underscores the human focus of the charitable initiative.
Style
Documentary, Horizontal, Warm, Clean
Industries
Charitable Organisations
Event
Christmas
Color
Forest Green
Navy
Gold
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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