Barcelona Design Week

Barcelona Design Week · Brand Identity

The brand identity for Barcelona Design Week establishes a visual language centered on the theme "Design for Human Future." The project balances bold serif typography with organic, fluid pink graphic motifs, applied across a wide range of touchpoints including large-scale promotional posters, editorial publications, and outdoor installation banners. Developed with graphic design by LEÓN ROMERO, the visual system leans into minimalist layouts and clean typographic hierarchy. The execution is documented through photography by Álvaro Picca and motion graphics by Pablo Nietos, highlighting the tactile nature of the printed materials and their integration into both gallery spaces and urban environments using natural light and live-action techniques.