Barcelona Design Week

Dec 2023

Barcelona Design Week presents a comprehensive brand identity system centered on the theme "Design for Human Future." The project translates this concept through a juxtaposition of bold, black serif typography and fluid, organic pink graphic motifs, creating a visual language that balances structured editorial design with expressive, abstract forms. The execution spans a variety of touchpoints, from large-scale exhibition posters and outdoor banners to printed collateral. The identity leverages clean graphic principles and natural light to emphasize tactile qualities, using paper textures and environmental placement to ground the design in physical space. With graphic design by LEÓN ROMERO, photography by Álvaro Picca, and motion work by Pablo Nietos, the system utilizes motion graphics to evolve the still typographic elements into a shifting, animated digital presence.

Vertical, Clean