Bárbara Mestanza

Bárbara Mestanza · Brand Identity

The brand identity for Bárbara Mestanza, developed by Codea Studio, centers on a high-contrast visual language defined by bold red-and-black palettes and ornate typography. The project spans various assets, ranging from vertical triptychs to dynamic motion graphics, each integrating custom serif type with intimate, editorial-style imagery. Codea Studio employs varied techniques to build this identity, utilizing gritty macro photography, neon-inflected lighting, and layered graphic compositions. By balancing minimalist layouts with expressive, emotive imagery, the work establishes a cohesive aesthetic across all project materials.