Bárbara Mestanza
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
The brand identity for Bárbara Mestanza, developed by Codea Studio, centres on a high-contrast visual language defined by bold typography and a vibrant red palette. The project spans both static collateral and motion graphics, utilising an editorial approach to frame performances and artistic concepts. The design system integrates intricate, custom serif typefaces with macro photography, leaning into a gritty, tactile aesthetic. Techniques such as cinematic lighting and graphic overlays create a cohesive rhythm across posters and digital assets, balancing expressive portraiture with minimalist layout structures.
Style
Graphic, Horizontal
Techniques
Typography
Color
Crimson
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.