Bárbara Mestanza: Brand Identity
Brand
Date
Nov 2020
Description
The brand identity for Bárbara Mestanza, developed by Codea Studio, centers on a high-contrast visual language defined by bold red-and-black palettes and ornate typography. The project spans various assets, ranging from vertical triptychs to dynamic motion graphics, each integrating custom serif type with intimate, editorial-style imagery. Codea Studio employs varied techniques to build this identity, utilizing gritty macro photography, neon-inflected lighting, and layered graphic compositions. By balancing minimalist layouts with expressive, emotive imagery, the work establishes a cohesive aesthetic across all project materials.
Style
Graphic, Horizontal
Techniques
Typography
Color
Crimson
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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