Bankia

Bankia · La Letra Pequeña

Bankia’s 'La Letra Pequeña' commercial leans into cinematic storytelling, centering on a dramatic sequence staged across a sprawling racetrack. The production features a silver vintage sports car as its focal point, punctuated by the presence of a choir in formal attire positioned against a rolling landscape. Produced by Light Film and Caviar Madrid, the work utilizes live-action technique to capture expansive, high-contrast scenes. Drone footage provides aerial perspectives of the track, where massive text is integrated directly into the surface, supported by the aesthetic quality of golden hour lighting.