Bankia: La Letra Pequeña
Brand
Date
Jan 2025
Description
Bankia’s 'La Letra Pequeña' commercial leans into cinematic storytelling, centering on a dramatic sequence staged across a sprawling racetrack. The production features a silver vintage sports car as its focal point, punctuated by the presence of a choir in formal attire positioned against a rolling landscape. Produced by Light Film and Caviar Madrid, the work utilizes live-action technique to capture expansive, high-contrast scenes. Drone footage provides aerial perspectives of the track, where massive text is integrated directly into the surface, supported by the aesthetic quality of golden hour lighting.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Color
Burnt Orange
Silver
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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