Bankia
La Letra Pequeña
Brand
ProjectLa Letra Pequeña
Date
Jan 2025
Description
Bankia’s 'La Letra Pequeña' project presents a cinematic commercial film centered on a choreographed sequence at a racetrack. The production moves between ground-level shots of a vintage silver sports car and aerial drone footage capturing large-scale text layouts integrated into the track surface. The project channels a dramatic tone, utilizing high-contrast outdoor lighting during the golden hour to frame a choir performance against an expansive landscape. Production services for the film were managed by Light Film and Caviar Madrid, focusing on live-action technique to realize the scale of the visual narrative.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Banking
Color
Burnt Orange
Silver
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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