A&W
Featured A&W projects
This week's top A&W projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
A&W · Chicken Allegiance
The Chicken Allegiance campaign for A&W serves as a masterclass in blending mid-century nostalgia with the high-stakes world of fast food marketing. Executed with creative input from the team at Cornett, the project masterfully resurrects the aesthetic of a 1950s news broadcast, utilizing a stylized anchor desk and vintage typography to anchor the narrative in a bygone era of television history. This cinematic journey cleverly transitions from retro-inspired broadcast segments into a modern, high-definition showcase of the brand's latest chicken sandwich lineup, including the Deluxe, Crispy, and Nashville Hot varieties. By grounding the playful, humorous concept in authentic mid-century art direction, the creative team successfully bridges the gap between heritage appeal and contemporary food photography. The visual experience is further elevated through a seamless integration of live-action technique and motion graphics, culminating in a poignant final montage where diverse hands hoist sandwiches against a soft, painted-sky backdrop to underscore the campaign's central theme of loyalty. By avoiding the typical pitfalls of fast food advertising, this campaign leans into a unique, narrative-driven identity that feels both fresh and comfortingly familiar. It is a sophisticated use of brand history that elevates the humble sandwich into a communal, culturally relevant movement, proving that classic broadcast styles still resonate deeply within today’s rapid-fire digital advertising landscape.
A&W · Chicken Allegiance 2
In an era where the fast food industry is perpetually embroiled in high-stakes sandwich wars, A&W reclaims the spotlight with Chicken Allegiance 2, a spirited promotional campaign that leans heavily into meta-commentary and pop-culture nostalgia. Moving beyond standard product advertising, this creative effort synthesizes a playful narrative that begins with a 1950s-style news anchor, effectively framing the brand’s latest menu evolution as a significant cultural event. The production masterfully employs a collage aesthetic, juxtaposing vintage broadcast footage against modern social media screenshots to trace the history of the industry's fierce competition. Through the expert lens of Cornett, the campaign utilizes a distinct VHS or lo-fi texture, which grants the storytelling an authentic, lived-in quality while keeping the brand identity firmly rooted in its warm, saturated orange heritage. The project shines through its diverse mix of animation and live-action technique, creating a fast-paced viewing experience that feels both cinematic and remarkably accessible. By integrating stylized animations of the product alongside a charming cameo from the classic A&W mascot in a grain-textured black-and-white sequence, the team delivers a sophisticated, editorial approach to food marketing. The final corkboard-style assembly of promotional details ties the narrative together, ensuring the brand narrative remains cohesive, witty, and perfectly poised to captivate a modern audience hungry for more than just a quick meal.
A&W · Stands for What’s Good
A&W’s 'Stands for What’s Good' campaign captures the brand’s food and dining experience through a collection of intimate, lifestyle-focused vignettes. The narrative shifts between cozy residential settings and the familiar environment of an A&W restaurant, framing the menu items within a cinematic visual language. Produced with a moody, warm aesthetic, the project utilizes live-action technique to lean into a grounded, evening-set atmosphere. The execution relies on sharp food close-ups and dramatic lighting to create a cohesive look across the commercial series.
A&W · For Life: Earning Loyalty That Lasts From Sports Fans
A&W presents 'For Life: Earning Loyalty That Lasts From Sports Fans,' a recorded panel discussion series exploring strategies for cultivating long-term engagement with sports audiences. The project features insights from panelists Jonathan Bernard, Kate Chapman, Bram Williams, and Stephanie Dony, moderated in a digital forum format. The production utilizes a clean, professional aesthetic, incorporating a warm gradient background and abstract geometric framing elements to structure the presentation of data and speaker information. This commercial horizontal video content centers on strategic industry dialogue, highlighting the collaborative involvement of A&W, AFL, and the Parramatta Eels.
A&W · Parramatta Eels - Parradise is Ours
A&W captures the energy of the Parramatta Eels in this sports project, 'Parradise is Ours.' The production balances the high-intensity atmosphere of a live rugby match with intimate studio portraiture. The film utilizes drone footage and slow motion to document the team's presence on the field, contrasting these wide-angle stadium shots with rhythmic archival match highlights. The visual language shifts between modern cinematic perspectives and the granular aesthetic of Super 8 / 16mm film, grounding the project in a blend of contemporary action and nostalgia.
A&W · Sofa
The Sofa spot for A&W leans into a humorous narrative set within the fast-food environment. The commercial follows a couple moving a large armchair through the dining area, captured through a live-action technique that highlights the contrast between daily restaurant operations and the surreal activity on the floor. Produced by Someplace Nice with creative input from Rethink, the project utilizes clean cinematography and interior lighting to maintain a focused, high-visibility aesthetic. The piece incorporates post-production and VFX work from Cycle Media alongside sound design by Wave Productions to anchor the narrative.
A&W · No Plans Plans
A&W presents No Plans Plans, a commercial spot for the fast food sector that follows a central character through a series of spontaneous urban interactions. The narrative captures the protagonist collecting a takeout order before navigating city environments to distribute event tickets to passersby. The film leans into a dynamic aesthetic, utilising handheld camera movement to maintain a high-energy pace. The visual style is defined by saturated colour palettes and warm tones, underscored by natural lighting to ground the live-action technique within its city setting. Production for the project was handled by Thinking Machine.
A&W · Bring Back the Whistle Dog
A&W revives interest in a classic menu item with 'Bring Back the Whistle Dog,' a promotional campaign documenting the public fervor surrounding the discontinued snack. Produced by Rethink, R+D Productions, and Anthill Films, the project utilizes a documentary-style approach to capture personal accounts and industry perspectives. Featuring live-action technique, the video captures the campaign across diverse settings, including radio broadcast studios, home interiors, and on-location footage at an A&W restaurant. The visual narrative maintains a clean, warm aesthetic as it weaves together interview segments and location b-roll to chart the item's return.
A&W · & Then Some: Monica
A&W showcases its menu offerings in the commercial spot '& Then Some: Monica,' highlighting the brand's classic fast-food experience. The film captures a double papa burger served alongside a root beer float, emphasizing the meal through close-up framing and warm interior lighting. Produced by Flightless with creative direction from Cornett, the project utilizes live-action techniques to portray the social environment of a restaurant. The aesthetic leans into a warm color grading that reinforces the casual, inviting atmosphere of the setting.
A&W · Masala Veggie Burger
A&W introduces the Masala Veggie Burger in this commercial production created by Rethink. The narrative centers on two women in a domestic setting, viewing a broadcast that showcases the new menu item within an A&W branded restaurant environment. The spot highlights the preparation and ingredients of the burger, focusing on the sesame bun, fresh vegetables, and paneer-based patties. The execution utilizes live-action technique with warm indoor lighting to establish a clean, nostalgic aesthetic for the fast food offering.
A&W · Real Burger Lovers
This commercial for A&W, titled Real Burger Lovers, captures candid reactions from patrons in a casual restaurant setting. The production leans into a live-action technique, focusing on natural interactions within a wood-paneled dining environment marked by neon signage. Developed by agency Rethink with production support from R+D Productions and Free Society, the spot utilizes a clean, editorial aesthetic. Post-production and sound design were handled by The Vanity and Wave Productions respectively, supporting the vertical-formatted video's focus on authentic customer dialogue.
A&W · Adieu
A&W presents Adieu, a commercial video project produced by Carton Rouge. The film captures a series of dynamic vignettes, centering on individuals across diverse settings as they interact with the brand's food and beverages. The piece utilizes cinematic framing and warm color grading to establish a specific visual rhythm. Through a live-action technique, the production highlights intimate, everyday moments, accented by sound design and music from Circonflex. The work leans into a grainy texture to emphasize its grounded approach to the dining experience.
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