A&W Sofa 2023

About

The Sofa spot for A&W leans into a humorous narrative set within the fast-food environment. The commercial follows a couple moving a large armchair through the dining area, captured through a live-action technique that highlights the contrast between daily restaurant operations and the surreal activity on the floor. Produced by Someplace Nice with creative input from Rethink, the project utilizes clean cinematography and interior lighting to maintain a focused, high-visibility aesthetic. The piece incorporates post-production and VFX work from Cycle Media alongside sound design by Wave Productions to anchor the narrative.