Ashley Williams
Featured Ashley Williams projects
This week's top Ashley Williams projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ashley Williams · Ashley Williams SS26: Kissaten Diaries
The Ashley Williams SS26 Kissaten Diaries campaign is a masterclass in narrative-driven fashion photography, blending the aesthetic of a classic Japanese kissaten with a playful, subverted take on luxury lifestyle. Through the lens of photographer Daria Kobayashi Ritch, the project channels a deeply personal and nostalgic mood, transforming the act of dining into a surrealist fashion performance. With actress Serena Motola leading the imagery, the campaign leans into a whimsical juxtaposition where meticulously styled outfits—featuring bold graphic prints, delicate lace-like cuffs, and eclectic accessories—interact with everyday culinary props like whipped cream swans and layered cakes. The execution relies heavily on editorial minimalism and natural light, which soften the vibrant patterns and quirky styling to ground the surreal motifs in a believable, intimate reality. Whether capturing subjects against dense, vintage ephemera or within the structured, quiet comfort of a booth, the work feels both candid and tightly curated. By incorporating analogue film aesthetics and rich, warm color tones in key frames, the project achieves a textured, dreamlike quality that elevates the clothing beyond mere product shots. This collaboration demonstrates a sophisticated understanding of visual storytelling, utilizing quirky props and character-focused portraiture to define the season through a narrative of comfortable, stylized charm that feels distinctly individualistic yet deeply rooted in the broader heritage of the brand.
Project Ashley Williams · Ashley Williams SS25
For the Ashley Williams SS25 collection, photographer Daria Kobayashi Ritch explores the intersection of suburban commercial spaces and contemporary design. Through a series of observational stills, the work leans into a documentary aesthetic that grounds the designer fashion within the mundane, everyday architecture of malls, arcades, and public atriums. The editorial approach captures the collection across varied environments, ranging from brightly lit dining halls to quiet stairwells and parking structures. Technically, the series employs a consistent editorial focus, utilizing natural light and an analogue film aesthetic to achieve its candid, unstaged quality. The imagery avoids traditional studio polish, favoring soft, warm tones and raw textures that highlight the collection's playful patterns and layering. By observing the models within these lived-in, public settings, the project bridges the gap between fashion reportage and lifestyle photography.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
