Ashley Williams: Ashley Williams SS25

Apr 2025

For the Ashley Williams SS25 collection, photographer Daria Kobayashi Ritch explores the intersection of suburban commercial spaces and contemporary design. Through a series of observational stills, the work leans into a documentary aesthetic that grounds the designer fashion within the mundane, everyday architecture of malls, arcades, and public atriums. The editorial approach captures the collection across varied environments, ranging from brightly lit dining halls to quiet stairwells and parking structures. Technically, the series employs a consistent editorial focus, utilizing natural light and an analogue film aesthetic to achieve its candid, unstaged quality. The imagery avoids traditional studio polish, favoring soft, warm tones and raw textures that highlight the collection's playful patterns and layering. By observing the models within these lived-in, public settings, the project bridges the gap between fashion reportage and lifestyle photography.

Vertical, Warm, Clean, Editorial

Analogue / film, Natural light

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