Ashley Williams

Apr 2025

The Ashley Williams SS25 collection is presented through a series of fashion editorials that lean into documentary-style reportage. Photographed by Daria Kobayashi Ritch, the imagery avoids traditional studio polish, instead favouring a candid, observational aesthetic set within everyday commercial spaces like shopping malls, arcades, and transit concourses. The collection highlights the designer's focus on patterned apparel and layered silhouettes, ranging from graphic-print hoodies to floral-print dresses. By utilising natural light and an analogue film technique, the visuals retain a textured, authentic feel that bridges the gap between lifestyle photography and designer fashion. The compositions shift between close-up portraiture and wide, context-heavy environmental shots, grounded by a consistent use of warm tones.

Vertical, Warm, Clean, Editorial

Analogue / film, Natural light

Designer Fashion

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