ARN
Featured ARN projects
This week's top ARN projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ARN · Brand Identity
ARN's brand identity project establishes a visual language centered on a clean, minimalist aesthetic. The identity system spans product packaging, editorial collateral, and a cohesive suite of marketing assets, leaning into high-key photography and crisp, geometric compositions. The project features an accordion-fold brochure and printed inserts, characterized by precise typographic layouts and tactile paper finishes. Graphic design for the brand was led by A Friend of Mine, with landscape photography by Sean Fennessy, model photography by Sam Wong, and packaging photography by Shelley Horan. The execution pairs studio-lit portraiture with organic landscape composites, utilizing natural light to create sharp, angular shadows. Styling by Jam Baylon and makeup by Karen Burton refine the project's visual presence, ensuring a consistent application across various commercial materials.
Project ARN · Guy Pierce Portrait
Photographer Andrew J Morley captures Guy Pearce in this striking monochrome portrait, utilizing low-key chiaroscuro lighting to sculpt form and texture. The project leans into a gritty aesthetic, rendered through a high-contrast black-and-white treatment that prioritizes detail and direct composition. The vertical imagery strips away distraction, focusing on the interplay of shadow against a deep black background. The result is a study in character-driven photography, emphasizing the subject's expression through precise, directional light.
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