Armedillo & Co

Armedillo & Co · New Icons

Armedillo & Co showcases its latest collection in New Icons, an interior design campaign that highlights a minimalist aesthetic through a series of tranquil living spaces. The imagery captures a harmonious balance of raw architectural elements—such as board-formed concrete and warm timber paneling—paired with the brand's signature textured rugs. The execution leans into a clean, minimalist style, utilizing soft natural light to accentuate the tactile qualities of wood, leather, and woven fibers. Photographer Anson Smart and interior stylist Joseph Gardner collaborated to create these curated compositions. The series features a recurring palette of earthy tones and neutral hues, emphasizing the interplay between light and structure. Through a focus on minimalist design and artisanal furniture, the campaign highlights the integration of textile products within contemporary home environments.