Two wooden armchairs with woven seats rest on a textured rug in a minimalist living room with a concrete fireplace.

Large spherical white paper lantern hanging over a wooden dining table in a modern interior with concrete walls

Curved textured cardboard furniture resting on a neutral rug alongside a book and a dark ceramic cup for Armedillo & Co

High-angle interior shot of a textured woven rug, a wooden stool, a small dish, and a glass on a table.

Modern interior with woven jute rugs on the floor, a wooden bench with books and a vase, and a large round paper lantern hanging above.

Minimalist modern living room interior featuring a large cream rug, white sofa, angular fireplace, and concrete walls.

Modern wooden lounge chair sitting on a textured grey rug inside a contemporary minimalist living room interior.

Minimalist living room with a tan leather sling chair on a rust-colored woven rug against a textured light brick wall.

Tan leather armchair on a textured rug in a concrete room with a folding screen and large window overlooking trees.

Sage green woven rug in a minimalist modern kitchen with a wooden dining table and large paper pendant lamps

Armedillo & Co New Icons 2024

About

Armedillo & Co showcases its latest collection in New Icons, an interior design campaign that highlights a minimalist aesthetic through a series of tranquil living spaces. The imagery captures a harmonious balance of raw architectural elements—such as board-formed concrete and warm timber paneling—paired with the brand's signature textured rugs. The execution leans into a clean, minimalist style, utilizing soft natural light to accentuate the tactile qualities of wood, leather, and woven fibers. Photographer Anson Smart and interior stylist Joseph Gardner collaborated to create these curated compositions. The series features a recurring palette of earthy tones and neutral hues, emphasizing the interplay between light and structure. Through a focus on minimalist design and artisanal furniture, the campaign highlights the integration of textile products within contemporary home environments.