ARC

ARC · Let's talk shop

ARC’s Let's talk shop project is an animated video campaign for the enterprise software sector. The execution employs motion graphics to articulate the brand's position as the primary voice for Australian retail, utilizing a clean, corporate aesthetic that prioritizes clarity and high contrast. Built around a neutral grey backdrop, the project features bold typography and dynamic, highlighted yellow boxes that draw focus to the messaging. The sequence relies on minimalist graphic design to introduce information in a controlled, rhythmic progression.