ARC: Let's talk shop
Brand
Date
Mar 2026
Description
ARC’s Let's talk shop project is an animated video campaign for the enterprise software sector. The execution employs motion graphics to articulate the brand's position as the primary voice for Australian retail, utilizing a clean, corporate aesthetic that prioritizes clarity and high contrast. Built around a neutral grey backdrop, the project features bold typography and dynamic, highlighted yellow boxes that draw focus to the messaging. The sequence relies on minimalist graphic design to introduce information in a controlled, rhythmic progression.
Style
Vertical, Corporate, Clean, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Charcoal
Lemon
Jet Black
Background
Grey Seamless
Context
Brand Film / Corporate Video
Associated creatives
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