Anglian Water

Anglian Water · Sept 22

This public awareness campaign for Anglian Water highlights regional conservation efforts and environmental infrastructure projects. Through a documentary lens, the footage tracks the development of natural wetlands, water filtration systems, and wildlife habitats across open landscapes. The project features live-action technique and drone footage to showcase the intersection of utility operations and natural ecosystems. Developed by agency AdSmart from Sky, the work leans into a minimalist aesthetic to document water management facilities and their surrounding environments.

Anglian Water · 30 sec TVC

Anglian Water presents a 30-second commercial focusing on water conservation and environmental stewardship. The narrative highlights community involvement, tracking the journey from domestic settings to local school demonstrations and regional coastal cleanup efforts. Developed by AdSmart from Sky, the live-action spot utilizes a warm, clean aesthetic. The visual approach leans into a natural lighting palette to connect everyday household habits with broader utility initiatives and collective responsibility.

Anglian Water · 10sec Digital Video

Anglian Water presents this 10-second digital video centered on the company’s renewable energy initiatives. The project features live-action footage of a bicycle rider set against the backdrop of a utility field, transitioning into wide aerial drone footage of a solar array. The commercial utilizes natural daylight to establish a clean and bright aesthetic. Developed in collaboration with AdSmart from Sky, the spot integrates animated graphic text to emphasize sustainability efforts within the utility sector.

Anglian Water · :10s

Anglian Water · :30s

Anglian Water · Never Still, Never Stop