Anglian Water
30 sec TVC
Brand
Project30 sec TVC
Date
Jan 2025
Description
Anglian Water's 30-second commercial focuses on the theme of collective water conservation and environmental stewardship. The narrative transitions through diverse settings, capturing domestic moments alongside school science demonstrations and active community participation in coastal cleanup efforts. Developed in collaboration with agency partner AdSmart from Sky, the spot utilizes a live-action technique to document utility workers and residents engaging with regional water resources. The visual tone remains warm and clean, emphasizing the project's focus on community-led responsibility.
Style
Horizontal, Commercial, Warm, Clean
Industries
Public Awareness
Context
TVC / TV Commercial
Associated creatives
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