Ami Ami

Ami Ami · Brand Identity

The brand identity for wine producer Ami Ami centers on a playful, minimalist design language that highlights the accessibility of boxed wine. Developed by agency Wedge, the visual system balances bold sans-serif typography with geometric illustrations by Mathieu Dionne. The assets incorporate a vibrant palette of green, red, and blue, often rendered as vector-based graphic layouts or applied to physical collateral. Photography by William Arcand frames the packaging within both studio and lifestyle contexts, utilizing natural light to emphasise paper textures and clean, modern silhouettes. Across storefront flyposting and product-focused 3D renders, the identity adopts an editorial, retro-influenced aesthetic that emphasises the brand’s focus on communal, unpretentious wine consumption.