AMATEUR(DOT)ROCKS

AMATEUR(DOT)ROCKS · Brand Identity

AMATEUR(DOT)ROCKS establishes a distinct visual language for its brand identity project within the beauty sector. The work balances clean, minimalist 3D renders with raw, tactile outdoor applications. The identity utilizes a monochromatic palette across all assets, ranging from high-contrast studio product visualizations to wheatpaste poster installations integrated into urban environments. The project leverages a mix of 3D render / CGI techniques and natural light photography to highlight product design. Graphic design and 3D execution by AMATEUR(DOT)ROCKS and Diego Diapolo focus on typographic-led manifestos and precise, macro-level glass refractions. The resulting aesthetic remains consistent through both digital compositions and street-level editorial captures.