AMATEUR(DOT)ROCKS

Jul 2024

The brand identity for beauty brand AMATEUR(DOT)ROCKS centres on a dialogue between minimalist product design and urban, wheatpaste-style street application. The visual system leverages clean typography and monochrome palettes to bridge the gap between studio-lit, high-fidelity 3D renders and the tactile, weathered reality of an urban campaign. Developed by AMATEUR(DOT)ROCKS, the project balances technical precision with a raw aesthetic. Diego Diapolo provided the 3D work, which features extensively across the identity's macro product visuals and CGI renders. The design execution integrates these polished assets into outdoor, human-scale environments, using low-key lighting and minimalist layering to define the brand's presence.

Vertical, Clean, Commercial

3D render / CGI