AMATEUR(DOT)ROCKS: Brand Identity

Brand

AMATEUR(DOT)ROCKS

Date

Jul 2024

Description

AMATEUR(DOT)ROCKS establishes a distinct visual language for its brand identity project within the beauty sector. The work balances clean, minimalist 3D renders with raw, tactile outdoor applications. The identity utilizes a monochromatic palette across all assets, ranging from high-contrast studio product visualizations to wheatpaste poster installations integrated into urban environments. The project leverages a mix of 3D render / CGI techniques and natural light photography to highlight product design. Graphic design and 3D execution by AMATEUR(DOT)ROCKS and Diego Diapolo focus on typographic-led manifestos and precise, macro-level glass refractions. The resulting aesthetic remains consistent through both digital compositions and street-level editorial captures.

Style

Vertical, Clean, Commercial

Techniques

3D render / CGI

Color

Jet Black

Pure White

Associated creatives

AMATEUR(DOT)ROCKSGraphic Design

Diego Diapolo3D

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AMATEUR(DOT)ROCKS: Brand Identity

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