Aloha
Featured Aloha projects
This week's top Aloha projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aloha · Taste That Grows | Choc Mint
Aloha spotlights the Choc Mint variant of its plant-based protein bar in this commercial video production. The work emphasizes organic certification and core natural ingredients, utilizing clean studio framing to isolate the product against a stark green backdrop. The execution relies on precise commercial art direction, pairing the protein bar with elements of fresh mint and liquid chocolate. William McVay and Max Cooper lead the production, incorporating smooth motion graphics and visual effects to animate the product's natural composition.
Aloha · Taste That Grows | Peanut Butter Cup
Aloha introduces its plant-based peanut butter cups in this commercial campaign, focusing on the organic origins of the snack. The visual narrative highlights the journey from raw ingredients to finished product through a series of focused, studio-set shots. The production, directed by William McVay, leans into clean animation to illustrate the growth of the peanut plants and their integration into the final product. Max Cooper led the post-production and VFX, layering graphic overlays across a vibrant orange gradient to maintain a consistent aesthetic. The project makes use of smooth motion graphics to emphasize the brand's plant-based credentials.
Aloha · Taste That Grows | Coconut Choc Almond
Aloha spotlights its Coconut Choc Almond protein bar in this commercial spot, focusing on the raw components of the snack. The production integrates stylized plant elements—including almond blossoms and coconut halves—that assemble in motion to reveal the product packaging. Crafted with a clean, high-contrast aesthetic, the project relies on 3D render and CGI techniques to highlight ingredient provenance. William McVay and Max Cooper led the production and post-production, delivering a horizontal commercial execution defined by vibrant color grading and smooth motion design.
Aloha · Bubble Wrap
Aloha's 'Bubble Wrap' commercial leans into a domestic, mid-century modern aesthetic to showcase the brand's beverage line. The film features a lead character navigating a living room setting, punctuated by natural soft lighting and warm color grading throughout the scene. Produced by soup.filmproduktion, the spot utilizes live-action techniques to integrate the product within a clean, detailed interior environment.
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