Aloha
Taste That Grows | Peanut Butter Cup
Mar 2026
Aloha introduces its plant-based peanut butter cups through this commercial production, highlighting the product packaging against a dynamic, warm-toned backdrop. The creative execution, directed by William McVay, leans into organic imagery by visualising the snack's origin with animated peanut plant segments and ingredient-focused motion graphics. The project utilizes clean graphic overlays and a saturated color palette to emphasize the product's natural composition. Post-production and VFX, managed by Max Cooper, integrate these illustrative elements with the live-action packaging shots to maintain a cohesive visual identity.
Horizontal, Commercial, Warm, Clean
Animation, Motion Graphics
CPG / Packaged Food
Gradient
Advertising Campaign
