Alice McCall

Alice McCall · Discoteca Campaign

The Alice McCall Discoteca campaign is a sun-drenched fashion editorial set against the structured beauty of manicured topiary gardens and sprawling meadows. Photographed by Claire Wallman, the project channels a nostalgic, vintage-inflected aesthetic through its warm, golden-hour color grading and candid, high-energy compositions. Featuring a blend of editorial and commercial photography, the campaign utilizes natural light to emphasize the intricate textures of lace, tweed, and patterned fabrics. The imagery focuses on the movement and fluid silhouettes of the collection, set within lush, labyrinthine outdoor landscapes that evoke a soft, romantic atmosphere.