Alice McCall: Discoteca Campaign

Brand

Alice McCall

Date

Jun 2025

Description

The Alice McCall Discoteca campaign is a sun-drenched fashion editorial set against the structured beauty of manicured topiary gardens and sprawling meadows. Photographed by Claire Wallman, the project channels a nostalgic, vintage-inflected aesthetic through its warm, golden-hour color grading and candid, high-energy compositions. Featuring a blend of editorial and commercial photography, the campaign utilizes natural light to emphasize the intricate textures of lace, tweed, and patterned fabrics. The imagery focuses on the movement and fluid silhouettes of the collection, set within lush, labyrinthine outdoor landscapes that evoke a soft, romantic atmosphere.

Style

Editorial, Warm, Golden Hour, Vertical

Techniques

Natural light

Industries

Designer Fashion

Background

Garden

Context

Advertising Campaign