Alice McCall
Discoteca Campaign
Jun 2025
The Discoteca campaign for Alice McCall captures the designer fashion label's latest collection within a series of meticulously manicured topiary gardens. Through the lens of photographer Claire Wallman, the project leans into a nostalgic, sun-drenched aesthetic, utilizing warm natural light to highlight the intricate textures of floral lace, pastel tweed, and fluid maxi dresses. The editorial work emphasizes movement and outdoor lifestyle elements, placing models in candid, joyful interactions amidst structured hedges and slender cypress trees. Employing analogue film techniques and golden hour lighting, the visuals evoke a romantic, vintage-inspired atmosphere that centers on the fluidity and detail of the garments.
Editorial, Warm, Golden Hour, Vertical
Natural light
Designer Fashion
Garden
Advertising Campaign
