Alfred Landecker Foundation

Alfred Landecker Foundation · Brand Identity

The brand identity for the Alfred Landecker Foundation establishes a cohesive visual language across both digital and print platforms. The project leans into a minimalist aesthetic, utilizing a bold, structured typographic system paired with a restrained color palette that cycles through vibrant reds, deep maroons, and earthy tones to anchor its institutional presence. Graphic illustrations are integrated alongside data-driven posters and mobile-first interface designs to communicate complex programmatic initiatives and public interest statistics. Technical execution focuses on clear motion graphics and crisp UI illustration to maintain consistency across the foundation’s outreach channels. The project features creative contributions from Ben Hickey and Cleon Peterson, who developed the illustrative elements that define the identity's narrative style.