Alfred Landecker Foundation

Aug 2021

The brand identity for the Alfred Landecker Foundation centres on a modular graphic system designed to communicate complex public interest data and organizational mission statements. The project utilizes a rigorous grid, serif and sans-serif typography, and a distinct palette of deep burgundy, vibrant red, and earthy neutrals to establish a professional, minimalist aesthetic across digital and print touchpoints. Output led the graphic design, while the visual narrative incorporates illustrative contributions from Ben Hickey and Cleon Peterson. These illustrations often feature monochromatic, stylized figures and bold geometric accents that appear throughout the foundation's social media, web interfaces, and poster series. Motion graphics are integrated to provide a dynamic digital presence, using smooth transitions and color blocking to anchor the foundation’s identity as a clear, informative resource for the non-profit sector.

Horizontal, Commercial, Graphic

Solid Colour