Alexandra Golovanoff

Alexandra Golovanoff · Fall 2026 Ad Campaign

Alexandra Golovanoff returns for the Fall 2026 season with a refined advertising campaign that spotlights the label's signature approach to knitwear and elevated casual staples. Shot by photographer Jody Rogac with art direction by Marie-Amélie Sauvé, the series leans into a minimalist aesthetic defined by clean lines and neutral tones. Featuring talent Philippine Leroy-Beaulieu alongside Alexandra Golovanoff, the campaign employs soft light and a consistent studio backdrop to emphasize texture and layering. The imagery integrates bold typography across the frame, maintaining a commercial clarity that highlights autumnal palettes of forest green, camel, and navy across knit sweaters, tailored jackets, and dark denim.