ALDI USA
Featured ALDI USA projects
This week's top ALDI USA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
ALDI USA · Cart Corral Cowboy
ALDI USA leans into a comedic register for its Cart Corral Cowboy commercial spot. The narrative unfolds outside a storefront, where a cowboy-clad character interacts with another shopper amidst the cart return area. Developed by the team at Leo Chicago, the campaign utilizes a live-action technique to capture the interaction. The visual treatment employs warm, natural daylight to ground the scene against the exterior of the grocery retail space.
ALDI USA · Bread Sage
ALDI USA delivers a humorous take on supermarket shopping with its 'Bread Sage' commercial. The campaign features a cowboy character navigating grocery aisles to offer shoppers insights on pricing and private label selections. Produced by Leo Chicago, the spot utilizes a clean, live-action technique to contrast the rugged persona of the central character against the backdrop of a modern food and beverage retail environment. The production employs warm, bright overhead lighting to emphasize the product range throughout the grocery store setting.
ALDI USA · Fireplace
ALDI USA · Accidental Party
ALDI USA · Saving the Holiday Spirit
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