ALDI USA leans into a comedic register for its Cart Corral Cowboy commercial spot. The narrative unfolds outside a storefront, where a cowboy-clad character interacts with another shopper amidst the cart return area.
Developed by the team at Leo Chicago, the campaign utilizes a live-action technique to capture the interaction. The visual treatment employs warm, natural daylight to ground the scene against the exterior of the grocery retail space.
