Alberta Ferretti

Alberta Ferretti · Dir. Mario Sorrenti

Alberta Ferretti · Alberta Ferretti Holiday 2024 Campaign

The Alberta Ferretti Holiday 2024 campaign presents a series of fashion editorial images that centre on refined tailoring and evening wear. Featuring model Amina Ahmed, the visuals leverage soft ambient and natural lighting to highlight the textures of satin, velvet, and structured wool within a warm, architectural setting. Photographer Federico De Angelis captures these pieces against ornate marble and classic interiors, utilizing editorial composition to define the collection's seasonal mood. The series integrates analogue film techniques to enhance the atmospheric quality of the portraits and interior shots.

Alberta Ferretti · Fall 2023 Ad Campaign

For the Alberta Ferretti Fall 2023 ad campaign, the brand leans into a sophisticated, high-fashion editorial aesthetic that masterfully bridges the gap between commercial clarity and cinematic mystery. Under the sharp creative direction of Sara Hemming, the imagery utilizes a distinct low-key, chiaroscuro lighting technique to carve out dramatic silhouettes against a void of deep, atmospheric blue smoke. Photographer Rafael Pavarotti captures the collection through a lens that emphasizes bold materiality—from the rich, light-catching sheen of floor-length velvet gowns to the industrial glint of metallic suiting and structured leather. Stylist Poppy Kain curates a wardrobe that balances fluid, feminine drapes with structured, edgy tailoring, while hair stylist Eugene Souleiman and makeup artist Hiromi Ueda maintain a clean, high-impact finish that allows the clothing’s textures to take center stage. The models, including Ida Heiner, ground the ethereal environment with intense, direct gazes, transforming the studio setting into a dreamlike space where fashion feels both tactile and transcendent. By leveraging VFX and precise studio strobe setups, the campaign moves beyond traditional fashion photography, functioning as a study in contrast where the warmth of burgundy and red tones pierces through the cool-toned, misty darkness. The result is a series of portraits that feel inherently modern yet timeless, proving the enduring power of classic luxury when framed with a contemporary, conceptual edge.

Alberta Ferretti · Party-Ready in Winter White

Party-Ready in Winter White is a fashion editorial campaign for Alberta Ferretti, showcasing a collection defined by intricate lace, sheer textiles, and bold sequin detailing. The visuals lean into a high-contrast aesthetic, juxtaposing fluid evening wear against minimalist, clean studio backgrounds and deep, saturated color floors. Captured by photographer Casper van der Linden, the series highlights the brand’s focus on texture through sharp, deliberate framing. Fashion styling by Francesca Ottaviani elevates the editorial through an emphasis on accessories, pairing crystal embellishments and statement earrings with a signature palette of winter whites, deep navies, and metallic meshes. Model Viktoriia Afanasieva brings a composed, precise energy to the set, complemented by intentional hair and makeup choices that emphasize dark, vibrant lip tones.

Alberta Ferretti · Alberta Ferretti resort 25

Alberta Ferretti presents its Resort 2025 collection through a series of editorial fashion images that emphasize fluid silhouettes and rich textile textures. The campaign, captured by photographer Federico De Angelis and styled by Amelianna Loiacono, leans into a classical interior setting to showcase the seasonal garments. Featuring model Amina Ahmed, the visuals utilize warm lighting and clean compositions to highlight the high-sheen satin and delicate chiffon ruffles present throughout the collection. By integrating elements like mosaic terrazzo floors and carved stone mantels, the imagery aligns the apparel with a sophisticated, textured aesthetic. The project utilizes glossy finish techniques to bring focus to the drape and movement of the latest seasonal attire.

Alberta Ferretti · Alberta Ferretti Resort 2025

The Alberta Ferretti Resort 2025 collection campaign highlights a refined approach to contemporary tailoring and fluid silhouettes. The imagery, captured by photographer Josie Hall with fashion styling by Poppy Kain, leans into a minimalist aesthetic, utilizing a palette of soft, pale mint and cool-toned gradients to frame the garments. Across the series, the focus remains on the interplay of textures, contrasting structured blazers and utility-inspired pieces against delicate sheer chiffon, ruffles, and liquid-like satin drapes. The execution employs clean, soft studio lighting to define the drape of the fabric and the sculptural details of the collection. Featured models Steinberg and Esme Cornelius anchor the lookbook, presenting a polished visual narrative that emphasizes the house’s focus on modern, versatile resort wear.

Alberta Ferretti · Alberta Ferretti Resort 2026

The Alberta Ferretti Resort 2026 collection editorial leans into an ethereal and refined aesthetic, showcasing a series of fluid silhouettes and intricate textures. Captured by photographer Casper van der Linden under the design direction of Lorenzo Serafini, the project emphasizes a minimalist approach to luxury, set against both classical interior architectural moldings and weathered stone exteriors. The imagery features model Clara Denison, with hair styling by Luigi Morino and makeup by Karin Borromeo. The collection utilizes a palette of creamy neutrals, soft pastels, and earthy tones, rendered in sheer lace, flowing silk, and structured tailoring. Through the use of soft natural light, the campaign highlights the delicate botanical embroidery and shimmering fabric treatments that define the season.