Alberta Ferretti

Jun 2024

The Alberta Ferretti Resort 2025 collection campaign highlights a refined study in fluid tailoring and structural elegance. Through a series of studio lookbook portraits, the imagery emphasizes the interplay between crisp, architectural silhouettes and soft, lustrous fabrications like satin, chiffon, and silk. Photographer Josie Hall and stylist Poppy Kain maintain a consistent visual language across the series, utilizing diffused, soft lighting to accentuate the drape and texture of each garment. The presentation leans into a minimalist aesthetic, featuring clean, gradient-backed compositions that prioritize the collection's understated palette and layered detailing. Models Steinberg and Esme Cornelius bring a composed presence to the editorial, which focuses on the juxtaposition of sharp utility jackets and tailored trousers against ethereal, ruffled evening wear. The project serves as a clear, polished representation of the seasonal collection’s contemporary resort narrative.

Editorial, Vertical

Soft Light

Lookbook