Advil presents the Speed Demo, a 3D animated commercial spot that centres on the brand's ion core technology. The project, developed by agency Grey NYC, moves from a clinical product showcase into an abstract visualisation of pain relief.
The film utilizes 3D render / CGI and motion graphics to illustrate the internal mechanics of the tablet as it reacts to pain. Set within a dark, atmospheric environment, the execution relies on geometric forms and blue lighting effects to communicate the efficacy of the product. The project features sound design and music by Music and Strategy.
