Advil enters the sports arena in this commercial for the NHL, featuring professional goaltender Henrik Lundqvist. The campaign leans into a dramatic aesthetic, contrasting live-action sports footage with high-end CGI to represent the physical intensity of a hockey season.
Developed by Grey NYC, the visual execution places the athlete on an indoor rink, where he faces a computer-generated rhinoceros that embodies the speed and force of professional gameplay. This cinematic project integrates action-oriented visual storytelling with clean, high-contrast lighting to maintain focus on the performance. Music and sound design are provided by MAS-Music and Strategy.
