Advil enters the sporting arena for this promotional collaboration with the NHL 15 video game franchise. The commercial project features professional hockey goalie Henrik Lundqvist, grounding the brand presence within a high-intensity athletic environment.
Produced by Grey NYC, the spot leans into action-oriented visual storytelling. The narrative sequences bridge live-action hockey gameplay with dynamic VFX, illustrating physical impact through comparative imagery. The soundscape is composed by MAS-Music and Strategy, completing a cinematic edit that emphasises the partnership through bold graphic integration and focused sports sequences.
