Advil’s NHL 30 campaign features professional goaltender Henrik Lundqvist in a commercial spot exploring the physical demands of professional hockey. The production employs VFX to juxtapose the goalie against a rhinoceros, visualizing the cumulative energy impact faced by a goaltender over the course of a full season.
Directed by Grey NYC, the film utilizes low-key chiaroscuro lighting to isolate the action on the rink. The project incorporates live-action technique layered with heavy digital effects, featuring sound design and music by MAS-Music and Strategy.
