ADC

ADC · Brand Identity

The brand identity for ADC, developed by MullenLowe, Christian Meissner, and ROOF Studio, centres on an expansive and high-contrast visual system. The project leverages a vibrant palette of yellow, red, and deep blue, utilising bold typography and recurring eye motifs to create a cohesive aesthetic across diverse media formats. The system transitions from static graphic design—spanning poster series, wheatpaste street displays, and cylindrical packaging—to dynamic motion graphics. These digital assets employ recursive geometric patterns, vector aesthetics, and surreal animation sequences to maintain a consistent visual language that functions effectively in both commercial and artistic applications.