5PM
Featured 5PM projects
This week's top 5PM projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project 5PM · Brand Identity
The brand identity for 5PM, developed by the design studio Plus Mûrs, channels a sophisticated, Swiss-inspired minimalism that serves as the backbone for the multidisciplinary Nantes-based retailer. This project defines a comprehensive corporate aesthetic, leveraging bold sans-serif typography and a disciplined grid system to create a cohesive visual language that spans across digital interfaces, boutique signage, and tactile print collateral. The design leans into a restrained color palette of stark black and white punctuated by vibrant yellow, blue, and green accents, creating a high-contrast environment that feels both contemporary and timeless. Whether viewed through a digital UI illustration, a precise 3D render, or physical stationery, the identity maintains a consistent professional hierarchy that prioritizes clarity and space. The studio effectively balances commercial demands with editorial sensibilities, utilizing paper textures and deliberate layering to elevate standard business materials into curated design objects. From the street-level shop window to the digital store navigation, every touchpoint reinforces the brand's identity as a multifaceted hub for fashion and culture. By stripping away extraneous noise, the project achieves an impactful, legible, and refined aesthetic, demonstrating a masterclass in modern corporate branding where every typographic element and negative space is meticulously considered to reflect the distinct spirit of the 5PM retail experience.
Project 5PM · Brand Identity
The brand identity for 5PM, developed in collaboration with Plus Mûrs and Bureau Borsche, stands as a masterclass in modern, minimalist design. By stripping away extraneous noise, the project leans into a highly graphic and utilitarian aesthetic that prioritizes structural clarity and typographic precision. Across a range of assets, the visual language utilizes a stark, high-contrast palette of black, off-white, and neutral cream tones to ground the work in a contemporary commercial context. The design effectively channels a clean, industrial sensibility through the strategic use of negative space, vector layouts, and tactile material applications, such as vacuum-sealed packaging and matte fabric textures. Whether presented as flat-lay product photography with soft light or as technical, grid-based graphic design, the collaboration remains consistent in its pursuit of professional, intentional form. The interplay between the sans-serif typography and the structured, deliberate alignments reinforces a sense of corporate sophistication, ensuring that even the most functional elements—like informational labels and clothing tags—become part of a cohesive brand story. This identity project is defined by its restraint, proving that when typography and space are handled with this level of rigor, the result is a timeless and authoritative visual signature that communicates the 5PM ethos with absolute, unfiltered clarity.
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