40MUSTAQEL

40MUSTAQEL · Brand Identity

This brand identity project for 40MUSTAQEL explores the tactile potential of editorial design, utilizing a range of printed booklets and publications. The work, captured through photography by Sherifa Hamid, emphasizes high-contrast typography and structured layouts across a series of spreads. The project incorporates bilingual Arabic and English text alongside geometric shapes and illustrations of aquatic life. With an editorial focus on clean, minimalist layouts, the series utilizes natural light and analogue film techniques to highlight the physical print finishes, paper texture, and detailed grid-based composition of the brand materials.