23°

23° · Brand Identity

The brand identity for 23° encompasses a comprehensive visual language spanning industrial design and motion graphics. The project utilizes a clean, minimalist aesthetic, balancing metallic textures and warm, directional lighting to highlight the precision of the physical components. The imagery and motion work explore both rigid, geometric forms and delicate, organic structures, grounding the brand in a synthesis of Swiss engineering and natural science. Design contributions were led by Office of Overview on graphic design, Momes Studio on 3D, and Moore on motion. The creative direction leans into a high-contrast palette and technical 3D render/CGI techniques to present the product range, punctuated by macro-level botanical imagery that underscores the project's focus on organic detail.