23°
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2024
Description
The brand identity for 23° balances clinical precision with organic influence, spanning industrial product design and motion graphics. Developed with contributions from Office of Overview, Momes Studio, and Moore, the project leans into a minimalist aesthetic defined by metallic textures, geometric forms, and high-contrast composition. Techniques such as 3D render / CGI and macro photography illustrate the brand's focus on crystalline structures and engineered hardware. Through a series of polished product displays and fluid motion graphics, the identity captures a sophisticated, contemporary visual language.
Style
Commercial, Clean, Minimalist, Vertical
Techniques
3D render / CGI
Associated creatives
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