1News
Featured 1News projects
This week's top 1News projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
1News · In Your Back Pocket
1News presents 'In Your Back Pocket,' a commercial broadcast campaign highlighting the accessibility of modern digital news consumption. Directed by the team at TVNZ Blacksand, the spot observes individuals engaging with mobile alerts across various everyday environments, from sunlit kitchens to community spaces. The execution relies on live-action techniques, featuring warm lighting and clean, smooth camera movements. Post-production and VFX were handled by TVNZ Blacksand, integrating interactive graphic overlays that demonstrate the immediacy of the news service within the viewer's personal environment.
1News · Think Again
1News presents 'Think Again,' a cinematic brand film that navigates a series of evocative vignettes to frame the broadcast network’s identity. The film transitions through diverse environments, from the quiet domesticity of a modern, illuminated home to the unexpected imagery of a restaurant dining scene and rural musical performances. Developed by TVNZ Blacksand, the production leans into a moody and atmospheric aesthetic. The project utilizes live-action techniques, underscored by polished post-production work from the TVNZ Blacksand team and production support from Supernormal, to create a consistent, clean visual narrative.
1News · Think Again
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