1News
In Your Back Pocket
Feb 2025
1News presents 'In Your Back Pocket,' a commercial campaign highlighting the accessibility of modern journalism within the media and entertainment sector. The narrative follows individuals as they engage with real-time news alerts on their mobile devices across a range of everyday environments. Produced by Supernormal with agency and creative direction from TVNZ Blacksand, the project employs live-action techniques to integrate digital interfaces with physical spaces. The cinematography captures a clean, contemporary aesthetic, defined by warm lighting and smooth camera movements that track users through a kitchen, a basketball court, and a barbershop. TVNZ Blacksand also handled the post-production and VFX.
Horizontal, Commercial, Warm, Clean
Broadcast & TV Networks
Kitchen
TVC / TV Commercial
