1001 Optometry

1001 Optometry · Magnif-eye

1001 Optometry launches its Magnif-eye campaign, a public awareness initiative centered on the early detection of children's vision issues such as myopia. The project employs a documentary-style narrative to highlight the importance of family eye health. Shot with a vertical format and utilizing natural light, the campaign footage captures a sequence of children in personal, home, and outdoor settings. The live-action technique leans into candid expressions and intimate framing to emphasize everyday interactions and eye health awareness.