1001 Optometry: Magnif-eye
Brand
Date
Mar 2026
Description
1001 Optometry launches its Magnif-eye campaign, a public awareness initiative centered on the early detection of children's vision issues such as myopia. The project employs a documentary-style narrative to highlight the importance of family eye health. Shot with a vertical format and utilizing natural light, the campaign footage captures a sequence of children in personal, home, and outdoor settings. The live-action technique leans into candid expressions and intimate framing to emphasize everyday interactions and eye health awareness.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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