1001 Optometry

Mar 2026

1001 Optometry presents Magnif-eye, a public awareness commercial campaign focused on the critical importance of early detection for children's vision. The project employs a documentary-style narrative to explore how myopia impacts everyday childhood experiences. Utilizing a live-action technique, the video features a sequence of diverse children recording their own interactions across home and public environments. The footage prioritizes personal camera angles and natural light to maintain a warm, intimate atmosphere throughout the series.

Documentary, Vertical, Warm, Clean

Natural light

Public Awareness

Advertising Campaign