1001 Optometry launches its Magnif-eye campaign, a public awareness initiative centered on the early detection of children's vision issues such as myopia. The project employs a documentary-style narrative to highlight the importance of family eye health.
Shot with a vertical format and utilizing natural light, the campaign footage captures a sequence of children in personal, home, and outdoor settings. The live-action technique leans into candid expressions and intimate framing to emphasize everyday interactions and eye health awareness.
